Jan: We kicked off the year with an educational webinar on Coral Care. The world’s first sunscreen that not only protects you from the sun but also supports coral growth! We believe Coral Care is a positive step forward towards turning the tide on coral bleaching and supporting healthier, thriving coral reefs.

February: To better serve our customers in the military, we removed hemp oil from the Hydrate Lip Balm formula.

March: Launched our newly redesigned website, delivering a faster, smoother shopping experience with improved navigation and streamlined checkout for customers.

April-May: Took our Coral Care campaign global, traveling from Cornwall to Thailand to advocate for reef-safe sun protection, earning international recognition.

May: Introduced a military discount as a small but meaningful way to give back and support those who serve.

June: We are so proud to share coverage from the BBC of Coral Care - shining a global spotlight on our revolutionary sunscreen, and the importance of using safer products to protect marine life.

July: Added to our travel-friendly range and launched our MINI Zinc Balm, featuring the same trusted reef-safe formula in an even cuter, more travel-friendly tin.

July: Celebrated our 10th Anniversary with a series of mission-driven initiatives, including a Reef wall, a donation campaign benefiting Reef Renewal USA, and Wavemaker gifting to honor those protecting our oceans.

August: An incredible community response to our collaboration call, with over 40 new Wavemakers signing up to help amplify our message and strengthen our impact.

September: As a proudly EWG-verified brand, we continue our partnership with them by spreading the word on social media and donating SPF40 Mineral Sunscreen to their NYC popup

October: We partner with WDHOF to offer a $1000 training grant, supporting women in diving

November: Filed non-provisional patents for our WetBoost™ and Coral Care™ Technologies, marking a major milestone in protecting our proprietary innovations (patent pending).

November: Had a successful DEMA show, highlighted by the launch of our Blue Planet Program for dive retailers and the announcement of our new Gear Wash, designed to extend reef-safe practices beyond personal care.

December: Closed out the year with impactful giving—our Giving Tuesday campaign directed 20% of orders to Reef Renewal USA, and our Holiday Give Back Program extended support to all of our nonprofit partners.

Coming Soon Next Year: We're expanding our personal care lineup with the launch of our new Shampoo Bars, offering effective hair care that reduces plastic waste. We will also be adding to our Diver's Care range and introducing our new Water Sport Gear Wash.