%
of our planet is water.
%
of that water is in our oceans.
%
of water on earth is freshwater.
%
of that water is freshwater we can actually use.
All Streams Flow to the Sea
Knowing that every product we use on our bodies ultimately reaches the ocean, our products have been tested for biodegradability, aquatic toxicity and coral reef safety so that those who enjoy exploring our planet can rely on a brand whose ingredients are truly safe for their body and our waters.
Testing on Fish and Coral
We tested our safe sunscreen products to ensure they will not be harmful to fish and other aquatic life when used as directed. We are adamantly opposed to animal testing when there are other alternatives. At this time, there are no cellular cultures or models that effectively assess aquatic toxicity to the extent that we feel is necessary. Therefore, our testing included the use of purposely bred live fish and EcoConsciously and scientifically obtained coral larvae.
The Truth about Coral Reef Safe
Fact: There are NO official, approved tests or certification for reef-safe or ocean-safe products. The term coral reef safe implies that it is safe for the entire reef, but how does one know this? You would have to test on things that are not currently testable, or at this point are cost prohibitive to test. We would not put a product on the market that doesn’t pass the most intense testing we can manage, while also meeting our standards for human safety as well.
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Together We Are Doing Better!
