Keeping It Real

Serious Skincare for Serious Adventure

Serious Skincare for Serious Adventure

While there are many mineral sunscreens that offer UVA/UVB protection, very few go deeper to address and counteract the long-term damaging effects caused by free radicals and overexposure to the...

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Who Knew Dolphins Could Get Sunburned?!

Tribute to Winter the Dolphin As long-time supporters of the Clearwater Marine Aquarium, my wife and I were deeply saddened by the untimely death of Winter, the dolphin who won hearts around the...

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The Truth About Reef Safe Sunscreens

Sunscreen is probably on your list as you plan your fall excursions – and hopefully you’re looking for a product that is “reef safe.” (If not, check out the report from the International...

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It’s time to vote with your wallet

2020 has been a lot of things, hard and uncomfortable decisions, tragic losses and people grappling with what comes next. This Small Business Saturday, I’d like to highlight the issues facing small...

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Green-washing is Still Rampant!

It’s never been more important to be an informed consumer!  Sharks are in skincare, and consumers CANNOT trust the words on the front of a hand sanitizer or cosmetic package.  Yesterday, I...

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